Privacy Policy
Last updated: May 7, 2026
This Privacy Policy describes how Almudena Felipe Tierraseca (hereinafter, the "Site," "we," or "our") collects, uses, and discloses your personal information when you visit or use our services, make a purchase on alexberrocal.com (hereinafter, the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, the terms "you" and "your" refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes in our practices or for any other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other action that may be required by applicable law.
Collection and use of your personal information
To provide the Services, we collect and have collected personal information about you from a variety of sources over the past 12 months, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set forth below, we may use the information we collect to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, the rights of our users, and the rights of others.
Personal information we collect
The types of personal information we collect about you depend on how you interact with our Site and how you use our Services. The term "personal information" refers to information that individually identifies or describes you, as well as information that can be related to or associated with you. The following sections describe the specific categories and types of personal information we collect.
Information we collect directly from you
The information you submit to us directly through our Services may include the following:
1. Contact details: This includes your name, address, phone number, and email address.
2. Order information: This includes your name, billing address, shipping address, payment confirmation, email address, and phone number.
3. Account information: This includes your username, password, security questions, and other information used for account security purposes.
4. Customer support information: This includes the information you choose to include in communications with us, such as when sending a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself. You can choose not to provide this information; however, this may prevent you from using or accessing these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (hereinafter, "Usage Data"). To do this, we may use cookies, pixels, and similar technologies (hereinafter, "Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
Companies that support our Site and Services, such as GoModern.co
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to prepare your orders and provide the products or services you have requested, thereby fulfilling our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or the third parties we work with, may automatically collect certain information through online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third-Party Websites and Links.
Use of your personal information
Providing Services and Products. We use your personal information to provide you with the Services and thereby fulfill our contract with you. This includes processing your payments, preparing orders, sending notifications related to your account, as well as your purchases, returns, exchanges, or other transactions. We also use your personal information to create, maintain, and manage your account, arrange for shipping, facilitate returns or exchanges, and provide other features and functionalities related to your account. We may also enhance your shopping experience by allowing Shopify to link your account to other Shopify services you choose to use. In this case, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising. We may use your personal information for promotional and marketing purposes, such as sending you promotional, advertising, and marketing communications via email, text message, or postal mail, and displaying advertisements for products or services. This may include using your personal information to better tailor the Services and advertising both on our Site and on other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with art. 6 (1) (f) of the GDPR.
Security and fraud prevention. We use your personal information to detect, investigate, or take action against potential fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other details with anyone. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our website, both for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
Communications and service improvement. We use your personal information to provide you with customer service and improve our Services. This is in our legitimate interest to be able to respond to you, provide effective services, and maintain our business relationship with you, pursuant to Article 6(1)(f) of the GDPR.
Cookies
Like many other websites, our Site also uses cookies. For specific information about the Cookies we use related to the operation of our GoModern store, please see GOMODERNCOOKIESLINK. We use Cookies to operate and improve our Site and Services (including remembering your actions and preferences), as well as to compile reports and statistics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third-party service providers to use Cookies on our Site to better personalize services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to configure your browser to delete or reject cookies through your browser settings. Please note that deleting or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain general features and functionalities, to malfunction or become unavailable. Furthermore, blocking cookies may not completely prevent sharing information with third parties, such as our advertising partners.
Our website also identifies the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you notify us of your preference through the GPC signal, we will treat that signal as a valid opt-out request to not share/receive targeted advertising for the associated browser or device. If we can associate the device sending the signal with a GoModern account, we will also apply the opt-out request to that account. For more information about the Global Privacy Control, you can visit https://globalprivacycontrol.org/. Aside from the Global Privacy Control, we do not recognize any other "Do Not Track (DNT)" signals that may be sent from your web browser or device.
Disclosure of your personal information
In certain circumstances, we may disclose your personal information to third parties for the purposes of fulfilling contracts, legitimate purposes, or other reasons under this Privacy Policy. Such circumstances may include the following:
With suppliers or other third parties who provide services on our behalf (for example, IT management, payment processing, data reporting and statistics, customer service, cloud storage, order preparation and shipping).
With business and marketing partners to show you advertising and provide services to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you instruct, request, or otherwise consent to our disclosure of certain information to third parties, such as to send you products or through the use of social media widgets or login integrations with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interest to conduct a successful business.
In connection with business transactions, such as mergers or bankruptcies, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce applicable terms of service, and protect or defend the Services, as well as our rights, the rights of our users, and others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above in "Collection and Use of Your Personal Information" and "Disclosure of Your Personal Information":
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information to participate in advertising and marketing activities as described below.
We have "sold" and "shared" (understanding these terms as defined in applicable law) personal information during the past 12 months to participate in advertising and marketing activities as described below.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or under our control, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide on public or semi-public sites, including information you share on external social media platforms, may also be visible to other users of the Services and/or users of those external platforms, without limitation as to its use by us or by third parties. Our inclusion of such links does not, in and of itself, imply any endorsement of the content of those platforms or their owners or operators, other than as disclosed within the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request its deletion.
As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as defined by applicable law) personal information of children under the age of 16.
Security and retention of your information
Please note that no security measure is perfect or impenetrable, so we cannot guarantee "perfect security." Furthermore, information you send to us may not be secure while in transit. Therefore, we recommend that you do not use insecure channels to communicate sensitive or confidential information.
The retention period for your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may only apply in certain circumstances, allowing us to refuse your request in certain cases and as permitted by law.
1. Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
2. Right to erasure: You may have the right to request the deletion of the personal information we hold about you.
3. Right to correction: You may have the right to request the correction of inaccurate personal information we hold about you.
4. Right to data portability: You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, under certain circumstances and with certain exceptions.
5. Right to opt out of the sale, sharing, or targeted advertising: You may have the right to request that we not "sell" or "share" your personal information or that we opt out of processing your personal information for the purpose of sending "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on your location, this will be treated as an opt-out request for the "sale" or "sharing" of information for the device and browser you use to visit the Site.
6. Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal information.
7. Withdrawal of consent: Wherever we rely on your consent to process your personal information, you may have the right to withdraw that consent.
8. Appeal: You may have the right to appeal our decision if we refuse to process your request. To do so, you can respond directly to our refusal.
9. Managing your communication preferences: We may send you promotional emails, and you can unsubscribe at any time using the unsubscribe option available in the emails we send. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.
You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
Please be advised that exercising any of these rights will not be grounds for discrimination on our part. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable law, you may appoint an authorized agent to make requests on your behalf to exercise your rights. Before accepting requests from an agent, we will require you to provide proof that you have authorized that agent to act on your behalf. We may also need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Claims
If you have a complaint about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the data protection supervisory authorities HERE.
International users
Please note that we may transfer, store, and process your personal information outside of your country of residence. Your personal information will also be processed by third-party personnel, service providers, and partners in those countries.
If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent UK authority, as applicable, unless the data transfer is to countries that provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can call us, email us at [email protected].
For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controllers of your personal information.